Sell online easily
Club Shop
Sell to fans directly through your mobile app and/or website.
- Easy to use dashboard
- High converting checkout design
- Small platform fees on sales only
Welcome to your new Online Club Shop
Touchline Shop
The Touchline Club Shop gives your club a simple, professional way to sell merchandise directly to supporters, all within your existing Touchline ecosystem. Fully integrated with the Touchline Dashboard, it allows you to manage products, orders and customer communications without relying on third-party platforms or complex workarounds.
Easily manage Products & Orders
All products, pricing and content are managed directly through the Touchline Dashboard CMS. Club staff can add new items, update prices and control availability with ease. When an order is placed, it automatically appears in the dashboard and can be configured to match your manufacturer or fulfilment requirements.
By default:
- Orders are visible instantly in the dashboard
- Confirmation emails are sent to the club
- Confirmation emails are sent to the customer
- Order data can be structured to suit suppliers or kit manufacturers
Simple setup with no upfront costs.
For clubs on an active Touchline plan, the Club Shop technology is included at no additional cost. The shop can be enabled quickly, allowing you to start selling without investing in separate e-commerce software or paying expensive setup fees. This keeps costs low and makes online retail accessible for clubs of all sizes.
Part of a wider connected system.
Because the Club Shop sits within the wider Touchline platform, sales data can be linked to your CRM and fan engagement tools. This creates opportunities to better understand supporter behaviour, promote products more effectively and grow revenue through a fully connected club infrastructure.
How much does it cost?
Transparent, fair pricing
Touchline operates on a simple, transparent transaction model. A small fee of 2.5% plus £0.50 per transaction is applied to each sale, excluding Stripe payment processing fees. There are no hidden charges, long-term commitments or per-product fees.
Club Shop FAQs
Everything you need to know to start selling your kit, directly to fans!
Q: Is the Club Shop included in our Touchline plan?
A: Yes. The Club Shop technology is included at no extra cost for clubs on an active Touchline plan.