✅ Your single source of truth
Club CRM
Combine all your data sources into a single dashboard!
- Analysed by AI
- Email Marketing Solution Included
- All housed within Touchline Dashboard
What is a CRM?
Introducing, Touchline CRM
The Touchline CRM is a Customer Relationship Management system built specifically for football clubs. It gives you a clear, actionable view of your supporters, sponsors, parents and commercial stakeholders, all in one place. By storing and organising this data securely, the CRM allows clubs to move beyond guesswork and make informed decisions that improve engagement and drive revenue.
Built for the realities of football.
Unlike generic CRM platforms, Touchline CRM is designed around how football clubs actually operate. It understands the importance of gate receipts, season tickets, sponsorships and club shops, particularly at non-league and semi-professional levels. The system is built to support these revenue streams, not work against them.
Touchline also leads the way with integrations, reducing fragmentation across your digital setup. Ticketing platforms, club shops, kit suppliers and ePOS systems can all feed data into one central place through automation, giving you a single source of truth.
Integrations include:
Flexible, Scalable. Cost Effective
For clubs on an existing Touchline plan, the CRM is included at no extra cost and can be enabled immediately. A CRM-only option is also available for clubs who want to start with data before expanding further. Unlimited staff logins are included as standard, with no per-user fees.
An optional email marketing module allows clubs to send targeted campaigns, billed transparently based on usage. With flexible data imports via CSV, APIs and webhooks, including existing Kaizen ticketing integrations, Touchline CRM makes professional data management accessible to clubs of all sizes.
Turning Data into Insights
The real value of a CRM lies in how you use the data. Touchline CRM enables clubs to segment audiences, tailor communications and apply a data-led approach to pricing, promotions and fan engagement. This not only improves effectiveness but also supports GDPR compliance, removing a major administrative burden.
- A clear picture of your fanbase and commercial contacts
- Smarter decision-making through data insights
- Audience segmentation for targeted marketing
- Secure, GDPR-compliant data storage
Club CRM FAQs
Whatever your previous experience with a CRM solution, Touchline Club CRM aims to cater to all abilities!
Q: What is the Touchline Club CRM?
A: It’s a football-focused CRM that gives your club a clear view of supporters, sponsors, parents and commercial contacts, all in one secure system.